The Minister of Culture, Ana de Hollanda opened the seminar “Mega Sport Events – exchange of cultural experiences” this Thursday (11/08/2011) in Brasilia, emphasising the organisation of the 2014 World Cup and how Brazil is imposing itself vis-à-vis the challenges inherent to hosting the big sport events in the next few years. The seminar had the goal of developing cultural strategies for the country, based on the drive offered by the competitions.
The Minster of Sports Orlando Silva and Minister Luiza Bairros, of the Secretariat of Policies for the Promotion of Racial Equality (SEPPIR) attended the seminar, as well as representatives from Barcelona (Spain) and from Cape Town (South Africa), in addition to managers from different regions in the country, for the exchange of international experiences.
“Culture defines itself in many different ways. It moves values, identity, self-esteem and citizenship. Sport is part of this cultural setting and we hope that these mega events may serve to include and make citizens feel included in this process. It is an opportunity for us to think not just that Brazil is going to receive tourists, but it is an opportunity for us to get to know each other better”, emphasised Minister Ana de Hollanda.
Minister Orlando Silva took part in the opening panel and emphasised the multiplicity of the cultural dimensions involved in the World Cup and the opportunity that the event will offer Brazil to show its values. “A good part of the tourists who will come will be motivated not just by the matches, but by the contact with our cultural diversity. This diversity is an element that distinguishes our country from others.”
Minister Luiza Bairros highlighted that SEPPIR is working to ensure that the issue of racial inclusion is promoted by the World Cup. “Culture is being understood more comprehensively with the issue of racial and gender equality included in the debate. We can produce a cultural policy that values inclusion and equality as a way of furthering democracy”.
The seminar Mega Sport Events – exchange of cultural experiences – continues this Thursday with the panel “Perspectives for Brazilian culture in Mega Sport Events and the 2014 World Cup” and with meetings from the four Work Groups (WGs). On Friday (12/08/2011), in addition to the conclusion of the work of the WGs, the panel “Federative relation and society for the 2014 World Cup” will be held.